Design that moves product forward.

Screen Bites

I was hired as a brand strategist, UI/UX designer and web designer for this project. The concept was to create an interactive app for children where they’d have shorter bite sized content clips curated for them based on

Mercy Wellness

LolliPot is a new brand for Mercy Wellness that I developed the branding, key art for each flavor and all marketing communications for this product.

PropertyDAO & PropertyGRID

I started working with PropertyDAO March of 2022 as a brand strategist and creative director consultant. In that time I implemented a design system, brand standards for their parent company PropertyDAO as well as name th

Constant Contact

Constant Contact went through a rebrand last year and it was my job to redesign the entire website with these new brand guidelines. On top of that I designed a new persona component that was to guide users down a path ba

eBay

I worked as Creative Director where my responsibilities were to build a new team in the SF offices, manage a team of designers, work onsite at eBay for client facing and project presentation. I managed the global growth

StubHub Work

I worked as a Senior Designer for Brand and Marketing where I worked on 2 rebrands, consulted and designed key art for the Super Bowl, designed and managed all assets for StubHub Gift Cards and designed physical signage

Exasol

I was hired as a freelance consultant to improve the UX of Exasol’s landing pages as their conversion rates were extremely low and their Google Core Web Vitals showed that their UX interaction rate was 13 seconds.

Prospiant

Prospiant is a new brand comprised of 6 heritage brands acquired by Gibraltar Industries. My role as Creative Director was to integrate the 6 brands into one new brand called Prospiant by: creating new branding such as t

Delta Separations

I started as the CD at Delta Separations to create a brand identity for the company and put in place brand guidelines and establish a visual identity for this startup company. I was promoted to Marketing Director after D

4ntent Brand, website and portal

My role was to design their logo, brand guidelines, website and UX strategy. This is the homepage design I made with the clients wants, and business goals seen on the page.

ADS Solutions Website

This website design was fun for me as the client wanted to use white space but also using a lot of color to accent the site.

PayPal

This is a partnership landing page I designed for PayPal and Erply.

Santa Rosa Ski & Sport Website

Here is a responsive design I did for a local snowboard and ski retail company where we launched a new e-commerce store. Very labor intensive but had the best client in ex-Giant Noah Lowry who helped us drive it home.

AbacusNext

I worked as a brand manager and senior visual designer for AbacusNext where I was able to create a cohesive brand experience for the company who had just recently acquired 6 new subsidiaries under the AbacusNext umbrella

Mary's Pizza Mobile

I designed the Mary's mobile website design.

Friedman's Campaigns

As the Creative Director at Zenergy Works I put together the budget, came up with the concepts and managed the campaign with the clients as well as executing the work.

Campaign Concepts

These are some of my campaign concepts I put together

Christina Cooks Project

I managed this entire project from start to finish. Christina Pirello is a TV personality with her own cooking show and product line. I ideated her branding, UX, and website design. This shows my whole project from start

UltraLuxe Beauty Supplies

I designed a full responsive website for mobile and all internal pages.

Betty's Organics Website

This was a complete branding and website redesign project; which I absolutely loved as I am an organic kind of guy. This is probably one of my favorite logos I've designed and the packaging as well.

Mesa Beverage Website

This was a branding modification where I modified the logo and also redesigned their existing website. Being one of California's largest distributors I had a fun time taking bottle shots as well as some shots of the loca

InnoVision Website

Lagunitas Website Design Concept

This design was a concept of an internal page to showcase that we could design with the existing branding of the company. This RFP was a challenge as I only had a week to come up with something and I am proud to say that

First Republic Bank Design Comps

Here are a couple comp designs I created for First Republic Bank.

CellularWorld AT&T

This is the website I designed for a local AT&T business. I designed their word mark logo and other marketing materials.

Restoration Hardware Packaging

Packaging for a screen cleaner kit I designed.

Sales Eagle Website

Sales Eagle is a new subsidiary company of Zenergyworks dealing with the new Google Business View technology inviting people into an actual 360° tour of the business. I like to design big scrolling websites with big imag

ZenergyVUE Website

The ZenergyVUE website consists of 3 other websites within the ZenergyVUE umbrella. Again this is a subsidiary company of Zenergyworks dealing with the Google Business View technology and attracting specific industries f

Logo Designs

Here are a collection of logos I have made over the years. Brand developing and logo designing is what I am all about. I love making a brand my baby and raising it properly.

Ziering Medical

I designed the new branding, desktop/mobile website and art directed the photo shoots. I also led all the creative while interfacing with the client.

VoiceOver Work

[https://youtu.be/ibLgIC9DAOg](https://youtu.be/ibLgIC9DAOg)