eBay
I worked as Creative Director where my responsibilities were to build a new team in the SF offices, manage a team of designers, work onsite at eBay for client facing and project presentation. I managed the global growth account, eBay advertising account and worked with eBay’s internal brand team to set standards for typography, color groupings, and email template standards.
Key successes
- Led global growth marketing creative for eBay as Creative Director, directing a team of designers across brand and lifecycle campaigns.
- Built eBay brand standards and an email program at Feed.XYZ that broke the everyday campaign mold — multicolored Rorschach ink blots in a multiple-choice format, where the product a person picked signaled the categories they were most interested in.
- Analytics showed a high volume of interactions and rich audience insight; the program was considered a success.