Designer of systems, surfaces and stories.

A storyteller is something I've been since I was a young child — a passion that just came naturally to me. Whether that was designing my own comic characters or writing their entire backstory, it's what I love to do. When I say connection, I'm speaking to what makes a person invite a brand or product into their story, or their company's story, because that brand connected to their core.

As I grew older I developed into a digital storyteller — both as a copywriter and art director — by using empathy: standing in another person's shoes and writing through the lens of the audience being spoken to. My approach is to observe human emotion at its core: what drives people, what inspires them, and what creates the emotional response that becomes connection.

As a brand manager and creative director, I take real data and analytics to help direct my creativity and make that connection with a target audience. I learned the importance of this while working for companies like Live Nation (Senior Visual Designer), StubHub (Brand Designer) and eBay (Creative Director, Global Growth Marketing), managing teams of designers who understand that successful brands make connection a priority in a "me too" industry.

Most companies have a competitor doing almost exactly the same thing, but who aren't as successful because they never made the distinction between selling a product, brand or service and creating an experience that sells itself.

So with that said, what I bring to the table is passion, positivity and out-of-the-box thinking. Thank you for your time — I look forward to your correspondence. Cheers.