AbacusNext

I worked as a brand manager and senior visual designer for AbacusNext where I was able to create a cohesive brand experience for the company who had just recently acquired 6 new subsidiaries under the AbacusNext umbrella. Not only did I redesign the website and their brand guidelines, but I worked on their product team to help unify product and marketing to make it a seamless experience.

Here are some of the product pages where I used iconography to unify all of the new products just acquired since originally all products had completely different brand identities and design philosophies prior. Also you will find some marketing landing pages that saw an increase of on page duration, conversion rate and exploration of other webpages.

Home Page Final Design — I used a product filter carousel to cycle through all of the products under the AbacusNext umbrella.

AbacusLaw Product Page — I worked on new brand guidelines, iconography and design philosophy for all of the product pages including this one for one of the legal products AbacusLaw

Amicus Attorney Product Page — I redesigned the product page, product visual guidelines and unified the look and flow of all product pages, resulting in an increase of on page rate, click through rate and conversion rate.

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